The moral of stories.
Share More Stories
Share More Stories (SMS) creates insights for brands and organizations through personal, experiential storytelling. More in-depth than focus groups and more scalable than ethnography, SMS blends storytelling, qualitative research and analytics to help better understand consumers’ lives and experiences and what really motivates consumers on an emotional level. Thanks to our recent acceptance into IBM’s Global Entrepreneur Program, we’re leveraging IBM’s Watson artificial intelligence and cognitive technologies to provide deeper and more meaningful insights on a much larger scale. With that level of understanding, brands can better solve their consumers’ (or other stakeholders’) problems and strengthen relationships with them.